Who am I?

Croissant | Growth Marketing Agency for Small Businesses

Hi and welcome!

I’m Anne, founder of Croissant, and a marketer who’s spent the past decade living somewhere between creativity and organized chaos.

Why Croissant, you ask?

Well, first and foremost, they’re delicious. Also, in French, the word means “growing.” Which sums it up, really: layered growth with a bit of butter on top.

I’ve built my career across Europe and the Middle East, leading brand strategy, creative production, and digital campaigns for my freelance businesses, startups, agencies and global brands alike.

I’ve spoken on panels, led and trained teams, built brands from the ground up, launched high-impact content across cultures, and learned that great marketing starts with one thing: clarity.

Born French, married American and now based in the Netherlands, I bring a multicultural, bilingual perspective to everything I do. At home, I’m raising two trilingual little girls who love pastries as much as I do, a daily reminder that the best things grow with patience, curiosity, and care.

Whether it’s refining a brand’s story or simplifying a business system, my goal is always the same: make things feel lighter, smarter, and more human. And yes, I’m the kind of person who actually enjoys turning chaos into structure - ask my CrossFit coach!

Croissant | Growth Marketing Agency for Small Businesses

  • Well, croissants are delicious. I think most people can agree on that. But also, a good croissant is everything I love about good work: simple on the surface, layered underneath. It takes patience, structure, and just the right balance of science and art. Also, I’m French, so pretending otherwise would be suspicious.

  • Mostly founders, solopreneurs, and small teams who already have traction but need structure: a clear story, smoother systems, and content that keeps up. If your business has heart and ambition, we’ll get along well.

  • Simple, collaborative, and clear. We start by defining what’s working, what’s not, and where you want to go. Then I design a plan that fits your rhythm, not another 50-slide strategy deck you’ll never open.

  • I’ll reach out to schedule a short discovery call so we can talk through your business, where you are now, and where I can bring the most value. From there, I’ll share a clear proposal, whether that’s one focused layer or a tailored combination of a few.

  • Absolutely. Most of my work is remote, and I collaborate with clients across Europe and beyond. I speak both English and French and thanks to good systems (and timezone awareness), distance is never a problem.

Let’s roll

Tell us where you are now, and we’ll help you plan what rises next.