MamaSocial: Saving 4+ Hours a Week with Smart Systems

Written By Jeff Johns

The Client

MamaSocial is a fast-growing community in the Netherlands that organizes events for moms from playdates to workshops. Behind the scenes, the team collaborates with a rotating roster of vendors: speakers, photographers, and hosts.

The Challenge

As the community grew, admin piled up. Vendor onboarding relied on inboxes and spreadsheets, meaning hours lost every week chasing forms, emails, and confirmations.

“I was drowning in follow-ups and emails. We needed structure, but I didn’t have time to build it myself.”
— Gemma, Founder of MamaSocial

The Croissant Solution

We built a lightweight, automated workflow to handle vendor onboarding from start to finish:

  • Vendors submit one simple Google Form.

  • Approved vendors automatically receive the next steps via email.

  • Calls are booked directly through Calendly.

  • Guidelines and agreements are sent automatically.

  • All data is neatly logged in a Google Sheet for easy tracking.

This created a consistent, hands-off process — giving the founder back time to focus on community growth instead of admin chaos.

The Result

  • 4+ hours saved every week

  • Zero manual follow-up

  • Clear, consistent communication

  • A scalable system ready to grow with the community

Client Testimonial

“When I first met Anne, I was somewhat drowning in repetitive business tasks. Meeting her has been a total game changer for me and my small business.

She helped me automate key parts of my workflow, like approving speakers and hosts. What used to take me 3–4 hours manually now runs in the background automatically.

Not only is she incredibly knowledgeable, but she explains things in such a clear, calm way that made the whole process feel simple and doable. I now feel so much more on top of things and can finally focus on growing the community — my favorite part of running a small business.”
— Gemma, Founder of MamaSocial

Jeff Johns